Branding refers to the process of creating and promoting a unique identity and image for a company, product, or service. It involves developing a set of recognizable visual and auditory elements, such as a logo, tagline , guideline , brandbook , that differentiate the brand from its competitors and help to establish a connection with consumers. Effective branding can help a business to build brand awareness, establish a strong reputation, and increase customer loyalty and trust.

Branding