Self-analysis and Personality Audit:
Conducting exercises to identify strengths and weaknesses, personal values, and unique skills.

Target Audience Definition:
Working on defining and understanding the target audience, their needs, and preferences.

Uniqueness and USP:
Developing a unique selling proposition based on identified unique personal traits.

Brand Style Formation:
Explaining the significance of the brand book, its elements, and its role in creating recognizability.

Mission and Tone of Voice Formation:
Developing a clear mission and a unique communication style that reflects the individuality of the personal brand.

Types of Content for Communication Channels:
Reviewing various types of content and choosing the most suitable for different platforms.

Creating Video Content:
Practical tips and instructions for creating high-quality video content.

Strategy for Creating Stories and Posts:
Methods for finding themes, building meaningful series, and strategies for increasing reach.

Promotion Channels:
Analysis and selection of effective channels for promoting a personal brand.

Interaction with Media and PR:
Studying methods of working with media, developing a PR strategy, and approaches to creating publications.

Introduction:
A brief definition of brand management, its tasks, and its value in modern business.

Market Analysis:
Overview of methods and tools for market research.

Consumer/Client Analysis:
Segmentation techniques and methods for diagnosing consumer problems.

Brand Identity:
Creation and development of brand elements (naming, logo, visual elements, brand book).

Mission/Slogan Formation:
Defining and developing a unique mission and slogan for the brand.

Brand's Tone of Voice:
Developing a unique communication style for the brand.

Strategic Planning Process:
Introduction to the basics of brand strategic planning.

Marketing Mix:
Detailed analysis of the 4P, 4C, and 7P concepts.

Communication Strategy and Creative Solutions:
Development of communication strategy and evaluation of creative solutions.

Practical Steps:

Review of steps and methods for implementing the brand strategy.